Blancrème began with a simple idea: to create skincare that's as pleasing to the senses as it is effective.

In 2009, our founder Nicolas Guibert — disenchanted with the status quo after years in the cosmetics industry — opened a boutique in Saint-Germain-en-Laye, France. Inspired by gourmet delicacies and traditional French delicatessens, he set out to craft a natural, locally inspired skincare line featuring indulgent textures, irresistible scents, and a deep commitment to sustainable packaging.